To ensure the implementation of our strategy, we aligned our goals with objectives, procedures, tactics, and performance measurements. The business unit’s head set the goals and objectives during brainstorming sessions followed by intensive orientation workshops enabling him to issue an agreed-upon “Business Unit Strategic Objectives”. Accordingly, cascading the plan to departmental initiatives, targets, and plan of actions for all 3 levels of his organization.
Achieving maximum customer satisfaction within our projects via professional promotional activities and executive programs aimed at building a strong customer relationship with our services, companies, and projects. With our ongoing studies and analysis of the needs of all categories of our customers, we aim to obtain a high degree of relevance between our offerings and the needs of our clienteles to achieve our main objective.
Maintaining the methodology of continuous development of our sales, we create and tailor services that become needed with many different benefits to customers. We target a growing average monthly sales to exceed double the financial liabilities for each stage at least while linking it to a monthly incentive rewarding system for achievers of minimum limits to cover the total obligations of the group to achieve management’s goals.
We target the fastest delivery system, product abundance, and spreading, emphasizing the voice of the brand and the reputation of the group. Our distribution channels will cover physical and digital platforms of all types.
Whether it is creating our home-grown brands or acquiring international ones through different acquisition forms, our strategy focuses on positioning our brands making them the market leader on all platforms. Our R&D department shall keep on providing information, latest trends, and market updates to sustain our positioning against the competition.
Our motivation to provide an internal healthy work environment enables the raise the efficiency of the team. We aggressively invest in our human capital since we treat it as our most important asset. Achieving investment effectiveness and profitability through management by objectives, embracing our mission and loyalty to our methods, and stable linkage to material appreciation and the meaning of achieving targets, to sustain the position of our group in the market.
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